Marketing Strategy for a New Product Essay Example | Topics and Well Written Essays - 1750 words

Marketing Strategy for a New Product - Essay ExampleThe body structure P&G adopted changed from a Global Matrix to a hybrid organizational structure. Roald dungaree Degenalso termed it as Front-Back Hybrid Matrix organization structure. The structure focusses on two key areas in its operations namely the guest markets designed on the front end and the end products designed on the patronise end. Therefore, it can combine both customer focus and responsiveness.P&G has four major divisions with each having a sub-division. These include Europe consisting of Middle East/Africa, Western Europe and Central Europe. North America has the unify States/Puerto Rico and Canada. Latin America has Asia/Australia. Lastly, Greater China, with its headquarters at Singapore, has Northeast Asia, Australia and India/ASEAN.The organization functions from an additional matrix across two parallel organizations. Key areas of focus here include finance and accounting, information technology, customer bus iness developments, product supply, external relations, consumer and market knowledge, research and development, legal and human resources. There are unit managers charged with two responsibilities. These include looking afterWashing clothes and maintaining good hygiene is undertaken by most people. volume of people in the 21st century are spending much of their time in the laundry. This essence that most people are valuing laundry services. With the current advancements in technology, there is a growing train for sophisticated laundry products by the consumers.